Partners

Affiliate yourself to a global and world class sporting event by becoming a sponsor of, or exhibiting at the official Mubadala Abu Dhabi Open.

Mubadala Abu Dhabi Open presented by Abu Dhabi Sports Council offers your brand a unique opportunity for brand communication and consumer engagement with 30,000+ visitors across eight days.  The epic tennis village will host a variety of unique activities and interactions with the worlds best female tennis players.

Key benefits:

  • Associate your brand with Abu Dhabi’s only elite-level, female sporting event
  • Global TV exposure to over +170 markets
  • Connect with 30,000+ tennis fans in the UAE
  • Engage and leverage the best female tennis talent in the world
  • Partner with a WTA 500 tour-level event supported by Mubadala and Abu Dhabi Sports Council

For further information, contact matthew.goodson@img.com

 

Mubadala Investment Company is a sovereign investor managing a global portfolio, aimed at generating sustainable financial returns for the Government of Abu Dhabi.

Mubadala’s $284 billion (AED 1045 billion) portfolio spans six continents with interests in multiple sectors and asset classes. We leverage our deep sectoral expertise and long-standing partnerships to drive sustainable growth and profit, while supporting the continued diversification and global integration of the economy of the United Arab Emirates.

Abu Dhabi Sports Council (ADSC) was established in 2006 by President His Highness Sheikh Mohamed bin Zayed Al Nahyan.

ADSC is aligned to the emirate’s leadership vision to develop sport and youth activities. The Council promotes an effective, emirate-wide sports calendar that stimulates the desire to participate in quality sports among all Abu Dhabi residents and helps the talented and motivated reach their sporting potential.

Founded by Billie Jean King in 1973 on the principle of equal opportunity, the WTA is the global leader in women’s professional sports. The WTA is one of the world’s most recognizable and high-profile sports organizations, consisting of more than 1600 players representing approximately 87 nations, all competing to earn WTA rankings points and prestigious tournament titles. The Hologic WTA Tour is annually comprised of around 50 events and four Grand Slams, spanning six continents and nearly 30 countries and regions with a global audience of over 900 million. Further information on the WTA can be found at wtatennis.com.

Since staging its first tennis event in 1976, IMG has significantly grown its position and influence in the sport, and today owns, operates or commercially represents a number of leading tournaments.

In addition to the WTA 500 Mubadala Abu Dhabi Open, IMG owns two of the three mandatory combined ATP Masters 1000 and WTA 1000 events – the Miami Open and Mutua Madrid Open – as well as the WTA 500 Mubadala Silicon Valley Classic. It also operates the ATP 250 Chengdu Open, Mubadala World Tennis Championships, and ATP Champions Tour.

The company also represents some of the world’s top tennis players, including the two current World No.1s Carlos Alcaraz, Iga Swiatek and Serena and Venus Williams, Novak Djokovic, Maria Sharapova, Kei Nishikori, and Emma Raducanu.

The company also works with organizations including the ATP, WTA and All England Lawn Tennis Club (AELTC), and tournaments such as The Championships, Wimbledon, the Australian Open, the ATP 500 Rakuten Japan Open, and Greenbrier Champions Tennis Classic, in a variety of ways – from brokering corporate partnerships to producing content to running hospitality.

IMG, a global leader in sports, events, media and fashion, is a subsidiary of Endeavor, a global sports and entertainment company.

Laykold, is the official surface of the Mubadala Abu Dhabi Open and is chosen by the worlds leading tournaments, including the US Open, Miami Open, the Canadian Open (Toronto), Dallas Open, Winston Salem Open, Stockholm Open, San Diego Open and the WTA Finals (Fort Worth)

We are transforming tennis court performance with our force reduction courts; reduce player/coach injury and fatigue and provide a surface which encourages more play.

The old cushion court systems fail after 3 years. Laykold Gel and our Laykold Float courts provide 17-20% force reduction, and critically these systems retain 98% of the force reduction for over 10 years.

The courts for the Mubadala Abu Dhabu Open will feature Laykold’s Chill technology, providing a cooler playing surface and player comfort level, exclusively from Laykold.

UAE Tennis Federation, Tennis Emirates is the official governing body for tennis in the United Arab Emirates. Established in 1983 to promote tennis across the UAE, the organisation develops and nurtures national talent.